About Us

Welcome to Fine Job Fly Fishing Co.

A welcome letter from our co-founder, Lupe Phillips.

If there's one thing I've learned through the years, it's that some of life's greatest moments are found standing in a river with a fly rod in your hand, listening to the sound of flowing water and taking in the incredible beauty that surrounds us.

I've been fortunate to fly fish many rivers throughout Oregon, but the McKenzie River has captured my heart. Its crystal-clear water, Rainbow Trout, wildlife, and breathtaking scenery make it a place unlike any other. Every visit reminds me why it's so important to protect and preserve this incredible river for future generations.

Fine Job Fly Fishing Co. was born from that passion. My hope is to inspire others to discover the beauty of fly fishing, respect our rivers, and become good stewards of the outdoors. Whether you're an experienced angler or picking up a fly rod for the first time, I hope you'll find encouragement, friendship, and a deeper appreciation for nature here.

I'm grateful to share this journey with my business partner and friend, Sean Costil, whose passion for fly fishing, conservation, and helping others matches my own. From the beginning, he believed in this vision and has worked very hard to help bring Fine Job Fly Fishing Co. to life. His creativity, dedication, and commitment have helped shape what we're building together, and I'm thankful to have him alongside me on this journey.

One of the ways we'll share that vision is through Finn, our Rainbow Trout mascot. Finn is more than a character—he's the voice of the McKenzie River.

Through his stories and adventures, he'll remind us to care for our rivers, respect wildlife, lend a helping hand, and never lose our sense of wonder. Finn represents the values we want Fine Job Fly Fishing Co. to stand for: conservation, friendship, mentorship, kindness, and a love for the outdoors.

I also want to dedicate this journey to my closest friend, John Toman. He introduced me to fly fishing and shared a genuine love for Oregon's rivers and lakes. His passion, kindness, and appreciation for the outdoors helped shape my own love for this sport. Every time I step into a river, I carry a part of that friendship with me.

I'm incredibly grateful for my love, Miki, and our two dogs, Jasper and Duke. They remind me that the best adventures in life are the ones we share with those we love.

Outside of fly fishing, I enjoy working with the public, helping others, and mentoring whenever I have the opportunity. Those values are woven into Fine Job Fly Fishing Co. This isn't just about catching fish—it's about building friendships, sharing knowledge, caring for our rivers, and leaving every place a little better than we found it.

Thank you for taking the time to visit Fine Job Fly Fishing Co. We hope our journey—and Finn's stories—inspire you to get outside, explore Oregon's beautiful waters, and experience the peace, adventure, and joy that fly fishing has brought into our lives.

We look forward to seeing you on the beautiful McKenzie River.

Finn the Trout, Fine Job Fly Fishing Co. mascot

— Lupe Phillips

Co-founder, Fine Job Fly Fishing Co.

Mentorship in Action

A Day on the Water — Learning From My Mentor, Jason G.

McKenzie River · A reflection by Lupe Phillips

On Wednesday, Jason and I shared an amazing day on the McKenzie River. We were able to celebrate our birthdays together doing something we both love—being on the water.

Jason is more than a great friend; he is like a brother to me. He is also a wonderful mentor, and I am grateful for the things he continues to teach me.

Today, Jason taught me how to use a double-nymph rig with a strike indicator. At first, I wasn't sure I could cast something I had never used before. Jason patiently showed me the technique and how to cast the line with the indicator and two flies.

After about a half-dozen casts, I started to feel like I was getting the hang of it.

It reminded me that there is always something new to learn when it comes to fly fishing. With someone willing to teach you and a little patience, anyone can learn and experience the excitement of catching a beautiful fish.

The McKenzie River has so many places where you can safely wade into the waters and make short casts. Sometimes the fish are much closer than you might think.

I also caught my first whitefish. What a beautiful fish—and what fun to catch! Jason caught one as well, along with a beautiful Rainbow Trout.

Days like this remind me how fortunate we are to have a river like the McKenzie. It gives us a place to learn, fish, spend time with good friends, and appreciate the river and everything it gives back to us.

Thank you, Jason, for being a great friend, a brother, and a mentor. Thank you for taking the time to teach me something new and for sharing another special day on the water with me.

This day reminded me why the message behind Finn means so much to me:

Learn. Fish. Mentor. Steward. Give Back.

Fine Job, Jason!